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SEO Intake

Local Launch — $497/mo + $500 Setup

Let's Grow Your Rankings

Complete this form at your own pace. For anything you're unsure about, leave it blank or share a general idea — we'll handle the rest.

✓ Market audit within 1 business day

✓ Questions? Call (256) 588-8008

✓ No SEO knowledge required from you

Bundle

Complete all 4 forms to finish your bundle intake

What's included in your package

Business information

The basics we need to research your market and build your keyword strategy

Business name

Industry / trade

Owner / primary contact

Phone number

Email address

Business address

Primary city & state

Full service area

List all services you offerEvery service you offer — the more specific the better. This is the foundation of your keyword strategy.

How do you prefer we contact you?

Text message

Phone call

Any works — whatever's easiest for you

Current website & online presence

Helps us understand your starting point before we audit your market

Do you currently have a website?

Yes

Website URL

How would you rate it?

Who built it and when?

Do you have access to edit it?

Yes — full access

Limited access

No access

No website yet? Ask us about pairing your SEO package with one of our website builds for the best results.

Do you have a Google Business Profile?

Yes

Not sure

Is it verified?

Current number of reviews

Current star rating

Can you give us Manager access?

We'll set it up and verify it as part of your package. Verification takes about 5–7 days by postcard.

Social media profiles (list URLs or handles — or leave blank)

Do you have Google Analytics or Search Console set up?

Yes — I can share access

No — please set it up for me

Not sure

Current SEO situation

Helps us understand what's already been done and what needs to change

Have you worked with an SEO agency or consultant before?

Yes

No — this is my first time

Who did you work with and for how long?

What were the results?

Any penalties, spammy backlinks, or past issues we should know about?

Yes — I'll describe them below

Not that I know of

Not sure

Where do you currently show up on Google?

Page 1 for some searches

Page 2–3 for most searches

Page 3 or beyond — basically invisible

No website / no online presence yet

Not sure — I've never checked

Do you show up in the Google Map Pack (the 3 listings with a map)?

Yes — sometimes

Not sure

Upload any existing reports, audits, or rank tracking data (optional)

Previous SEO reports, analytics screenshots, or exports. You can also email them to hello@thewebleaders.com.

Target keywords & competition

What you want to rank for and who you're up against

What search terms do you most want to show up for?

Which city or cities are the highest priority?

List your top 3–5 competitors (names or URLs)

Do you know why customers choose them over you?

Local SEO focus

Getting you ranking in your city and appearing in the Google Map Pack

Top 3–5 services to build keywords around first

Which city do you want to target first above all others?

Which pages on your website need the most SEO attention?

Is your business name, address, and phone number consistent everywhere online?

Yes — consistent everywhere

No — it varies on different sites

Not sure

Are you listed on any directories? (Yelp, Angi, BBB, HomeAdvisor, etc.)

Yes

No or not sure

List them if you know them

Growth strategy

Expanding visibility through SEO, ads, content, and review growth

Top 5–8 services to build keyword campaigns around

Google Ads — what monthly ad spend are you comfortable with? (separate from the package fee)

Have you run ads before?

Google Search Ads

Google Local Services Ads (LSA)

Facebook / Instagram Ads

No — this would be my first time

Which social platforms are you currently active on?

Facebook

Instagram

YouTube

Nextdoor

None yet

What content topics would resonate with your customers?

Reviews — current count and where you want to be

Current reviews

Target reviews

Do you have a system for asking customers to leave reviews?

Yes — we ask manually

Yes — we have an automated system

No — we don't really ask

Upcoming promotions or seasonal campaigns to plan content around?

Market authority strategy

Building deep SEO authority, content, and reputation dominance in your market

List every service you want to rank for, grouped by priority

Tell us about your top 3 competitors — what do they do well that you don't yet?

What topics do you want to be the go-to expert on in your market?

Most common questions your customers ask you

Do you have any negative reviews or reputation issues to address?

Yes

No — reputation is clean

Describe the situation

What do customers typically hesitate about before calling you?

Most important conversion action on your site

Market domination strategy

Full-scale campaign planning — we need to understand your entire market and growth trajectory

How many locations are you targeting?

1 location

Multiple locations

1 now, expanding to more

List each location with city, state, and primary service area

List every service and the cities you want to dominate for each

Top 5 competitors — URLs and what makes each a threat

Current monthly revenue range (for benchmarking)

Current leads vs. target

Current leads/mo

Target leads/mo

Where are leads currently falling through the cracks?

Growth plans for the next 12 months

Goals & success metrics

What winning looks like for your business

How many leads or calls do you currently get per month from Google?

How many leads per month would make this investment worth it?

What does success look like 6 months from now?

The most important thing SEO should do for your business

Rank higher on Google

Generate more leads and calls

Show up in the Google Map Pack

Build authority and trust in my market

All of the above

Target start date (optional)

Setup fee payment

Monthly fees are billed on a recurring basis — this covers the one-time setup only

How would you prefer to handle the setup fee?

Pay in fullBest value

Full setup payment upfront — standard price, no additional fees.

2-payment splitSmall fee applies

50% to start, 50% when the campaign launches. A small finance fee is added.

Let's discussFlexible

Not sure yet — happy to work something out.

Any additional services you'd like to discuss?

No commitment — just so we know what to have ready for the conversation

New website or redesign

A new site built to convert SEO traffic into real leads

Google Ads / PPC management

Paid search to drive immediate traffic while SEO ramps up

Social media management

Consistent posting and engagement across your platforms

AI lead follow-up & missed call automation

Auto text-back, instant follow-up, and appointment booking

CRM & pipeline setup

Track every lead from first contact to booked job

Email marketing & drip campaigns

Nurture past customers and inactive leads automatically

Reputation management

Review generation, monitoring, and response management

Blog content writing

SEO-optimized articles written and published for you monthly

Anything else you'd like to add or ask? (optional)

Ready to grow your rankings

Once we receive this, we'll audit your market, research your competitors, and come to your discovery call fully prepared.

Questions? Call (256) 588-8008 or email hello@thewebleaders.com